Why the programme counts agencies rather than customers
Almost every affiliate programme counts referred customers. This one counts agencies, and that tells you immediately how it scales. Refer two acquaintances and you earn from the first month on, but you stay on the first tier. With access to several agency owners you move up to rates that pay more on every single account. Both work; it is simply a different order of magnitude.
That is not a detail in the small print, it is the core statement of the model: your commission rate depends on how many active agencies you have, not on revenue, not on creator count, not on when you joined.
The second point, rarely stated openly: there is no longer a discount for the person you refer. They used to get a permanent 5 %, they no longer do. So you sell on the product rather than on a price advantage, which is more honest, because it forces you to approach only agencies the tool genuinely helps.
The three tiers, worked out rather than promised
Billing runs per account and per platform. An account is one creator on one platform, the same creator on Maloum and on 4Based is two accounts, and you are paid for both. An account costs €45 a month, and your share depends on your tier:
- 15 % of what every active agency pays
- Live numbers in the dashboard
- Banners and media kit
- Paid out every month
- 20 % of what every active agency pays
- Live numbers in the dashboard
- Banners and media kit
- Paid out every month
- 30 % of what every active agency pays
- Live numbers in the dashboard
- Banners and media kit
- Paid out every month
Commission accrues per account and per platform. Maloum and 4Based are live; OnlyFans, MYM, Fansly and Fanvue are announced. An agency with 10 creators across three platforms is 30 accounts, three times the commission of the same agency on a single platform.
Important and often skimmed past: the tier is dynamic. It always reflects how many agencies are active right now. Drop from five to four and you fall from 20 % back to 15 %. Reach fifteen again and you are back at 30 %. In practice that means retention is worth as much as acquisition, because a departing agency does not just take its own commission with it, it can lower the rate on all the others too.
This bites hardest at the threshold. Sitting at five agencies and losing one does not cost you a fifth of your commission, it also costs you a quarter of the rate on everyone who remains. Which is exactly why it pays to stay just above a threshold rather than just below it.
The multiplier most people miss
So far it sounds like simple arithmetic: agencies times creators times rate. But one factor is missing, the one that separates pocket money from real income.
Billing runs per account, not per creator. An account is one creator on one platform. If an agency runs the same creator on Maloum and on 4Based, that counts twice. So the full calculation is:
Agencies × creators per agency × platforms used × €45 × tier rate
The effect shows up most clearly when the partner does exactly the same work. Fifteen referred agencies with ten creators each, on the Gold tier:
- 1 platform, 150 accounts, €6,750 revenue: €2,025 a month
- 2 platforms, 300 accounts, €13,500 revenue: €4,050 a month
- 3 platforms, 450 accounts, €20,250 revenue: €6,075 a month
The partner did nothing extra. Their commission rises because the agencies they already referred are working across more platforms. Alongside Maloum and 4Based, which are live, OnlyFans, MYM, Fansly and Fanvue are announced, each one multiplies the commission base of the same agency again. That is not a hypothetical, it is the built-in trajectory of the programme.
Which leads to an inconvenient but useful conclusion: a small agency working across three platforms is worth more to you than one twice its size running on a single platform.
Refer once, stay in on every month.
Your own promo code, live numbers in the dashboard and monthly payouts, itemised every month.
- 15 %, 20 % or 30 % depending on active agencies
- Lifetime, for as long as the agency pays
- Banners and media kit included
Who realistically reaches which tier
Because the tier hangs on the number of agencies, reach matters less than closeness to people who manage creators themselves. Five groups bring that closeness, each in their own way:
Agency owners
The scene is smaller than it looks and people know each other. A recommendation between peers carries weight because it comes from someone with the same problems. Five to ten agencies is realistic, so Silver, without a single promotional post.
Chatters and former chatters
The underestimated group. Three years in the industry usually means having worked for four to six agencies and knowing the owners personally. Add credibility: a chatter saying what they would rather work with has an argument no banner can replace.
Creators and models
Anyone who has switched agencies knows several owners, and has the strongest argument of all: a creator saying the management felt noticeably better under a certain setup is talking about the outcome rather than the tool. That often convinces faster than any demo. Bronze to Silver is typical, and because creators tend to be well connected, it grows over time almost on its own.
Coaches and consultants
The group with the most room to grow. Anyone training agency founders gains new candidates with every cohort, and recommends a setup anyway. Gold is reachable here because the agency count grows with each intake instead of staying flat.
Recruiters and service providers
Anyone placing chatters, producing content or otherwise serving agencies has agencies as their customer base. The referral fits into an existing transaction rather than being an extra sale. Another Gold candidate.
The most striking finding: the groups that realistically reach Gold are not the agencies themselves, but the people who have agencies as clients.
What works and what does not
A promo code in a bio achieves close to nothing in this industry. Agency owners do not decide through a link, they decide through a conversation. What actually works:
- Show, do not describe. A shared screen with your own numbers convinces faster than any feature list. If you use the tool yourself, that is your strongest argument.
- Start from a concrete problem. Someone opening their third account and losing the overview will listen. Someone happily running two accounts will not.
- Look after the agencies you have. Because the tier is dynamic, an agency you keep is worth as much as a new one. Checking in costs less than replacing them.
- Watch platform breadth. An agency opening a second channel doubles your commission from that relationship. Pointing it out costs you one message.
What does not work is treating this like a classic affiliate offer. There is no discount to pass on and no audience that wanders past by chance. It works through people you already know.
A small network brings smaller but dependable amounts: two referred customers with five creators each across two platforms is 20 accounts, so €135 a month or €1,620 a year, every month, with no further effort. Four customers with ten creators each across three platforms already comes to €810 a month. The amount grows with every agency and with every additional platform they use.
Frequently asked questions
How much commission do I get?
15 %, 20 % or 30 % of what your referred agencies pay. At €45 per account per month that is €6.75, €9.00 or €13.50 per account. The commission keeps running for as long as the agency pays.
What determines my tier?
Purely the number of active agencies you have: 0 to 4 is Bronze at 15 %, 5 to 14 is Silver at 20 %, and from 15 it is Gold at 30 %. Neither revenue nor when you joined plays any part.
Can I lose a tier again?
Yes. The tier is dynamic and always reflects the current state. If one of five agencies cancels, you drop from 20 % back to 15 %. Get back to fifteen active agencies and 30 % applies again. That is why retention counts as much as acquisition.
Does a creator on two platforms count twice?
Yes. Billing runs per account, and an account is one creator on one platform. If an agency runs the same creator on Maloum and on 4Based, that is two accounts, and twice the commission base.
Does the referred agency get a discount?
No. The former permanent 5 % discount for referred customers has been dropped. So you refer on the strength of the product, not on a price advantage.
Is it worth it with a small network too?
Yes, just on a smaller scale. Two referred customers with five creators each across two platforms comes to €135 a month, recurring every month. You will not reach the higher tiers that way, but the commission runs just as long as it does for everyone else. And because every additional platform in use widens the base, the amount grows even without new referrals.
