Why this comparison is different for agencies
Most "Maloum vs. OnlyFans" articles are written for creators. Where do I get more followers? Which community is better? Which platform is more fun?
Those are the wrong questions for an agency. As an agency, what you care about is: Where can I extract the most margin per account with a chatter team? That's a structural question, and the answer differs significantly from creator-focused comparisons.
This article looks at three dimensions that really matter for agencies: commission, discoverability and fan quality. And in the end it tells you honestly when which platform makes sense.
Creators choose a platform. Agencies choose a system. The difference lies not just in the content, but in how well reach, chat and monetization work together.
Commission: What really reaches the creator
On OnlyFans the matter is clear: the platform keeps 20% of every euro of revenue. That's known industry-wide and priced in. What's often forgotten: these 20% add up. For an account with 5,000€ in monthly revenue, that's 1,000€ the platform earns, without doing anything other than providing the infrastructure.
What's important: On Maloum the platform commission is also 20%. That means, on this point, there is no structural price advantage over OnlyFans in a direct comparison. For agencies, therefore, the platform commission is not the main difference, but rather how much revenue is actually generated per fan and how efficiently reach can be translated into revenue.
That's exactly why it pays off not to look only at commission, but also at discoverability and fan behavior. Because that's often where the more relevant differences arise for agencies.
Commission alone doesn't decide. When both platforms keep 20%, it becomes all the more important how strongly your accounts convert, how well your team chats and how efficiently new fans are acquired.
Discoverability: Who brings you new fans organically?
This is the area where the difference is most pronounced, and where it hits the bottom line most directly for agencies.
For years, OnlyFans has had no significant organic discovery function. Anyone who wants to grow on OnlyFans needs either an already strong social media presence outside the platform, or pays for traffic through Reddit, Twitter, TikTok funnels or paid ads. That costs time, money and requires a separate marketing machine alongside the actual agency work.
Maloum built this differently. The platform has its own discovery function through which new fans can actively find new creators, without the creator having to be active outside the platform. That means: A new account on Maloum can grow organically, even without Instagram reach or a TikTok funnel. For agencies building accounts from the ground up, that's a fundamental structural advantage.
MaloumOrganic growth possible
The platform has an active discovery function. New creators are suggested to the right audience, without external traffic.
- No advertising budget needed to acquire new customers
- Accounts scalable without external reach
- Community culture encourages active fan participation
- DACH focus, high purchasing power in the core market
OnlyFansDiscoverability barely present
OnlyFans itself brings in only limited new fans. In practice, growth mostly comes via external channels, reach and strong creator brands.
- External marketing usually required
- Harder growth without social media reach
- Platform saturated, high competition
- International audience, variable purchasing power
Fan quality: Who buys more PPVs?
This is the question that most directly determines PPV revenue, and the one discussed least cleanly.
What's important here above all: On OnlyFans too, chat is a relevant part of the experience for many users. It would be wrong to say OnlyFans is only a content platform and chat just a side feature. In practice, very many fans actively message the models, and that's often where a large part of the monetization happens.
Maloum is also strongly geared toward interaction. So both platforms can be monetized very well through chat. The actual difference therefore often lies less in whether fans chat, but rather in target audience, positioning, market and the quality of your agency processes.
On top of that: Maloum has focused on the German-speaking market. German, Austrian and Swiss fans structurally have a different purchasing power and different user behavior than a mixed international audience. For agencies optimizing for PPV revenue, that can be a relevant difference depending on the creator concept.
See what your fans really spend.
Fan spending, PPV buy rates, chatter performance, all in one CRM, built for Maloum agencies.
The direct comparison — all criteria at a glance
Enough text. Here is the direct comparison of the most important criteria for agencies, without rating bias, with clear winners where they really exist.
This comparison refers to the German-speaking market (DACH) in 2026. Agencies with an international focus or already large accounts on OnlyFans may have different priorities, read the conclusion below for that.
Conclusion: Which platform for which agency?
The honest answer is: it depends. For many agencies in the DACH market, Maloum can be structurally exciting, above all because of the organic discoverability. At the same time, OnlyFans remains extremely relevant for international setups and established creator brands.
RecommendationMaloum for new agencies in the DACH market
If you're building an agency or just starting to scale, Maloum can be a very interesting basis in 2026. The organic discoverability can significantly lower your fan acquisition costs. At the same time, the platform is especially relevant when your focus is clearly on the German-speaking market.
This is not a "Maloum is automatically better" argument. The platform has strengths, but not on commission, that's also 20%. The advantage arises more from market positioning, discovery and the question of how well your setup fits with it.
ExceptionOnlyFans for international accounts and strong creator brands
OnlyFans remains sensible if you manage creators who already have strong international reach on social media. Anyone with 500,000 TikTok followers from various countries can convert that reach into subscriptions on OnlyFans. That's a different model from what many Maloum agencies run.
Existing OnlyFans agencies with well-running accounts also have no reason to throw everything away. On top of that: the tool ecosystem around OnlyFans is well developed, with solutions like Creator Hero, Infloww or OnlyMonster. Anyone already cleanly set up can continue to scale very well there.
01.New agency in the DACH market
Maloum can be exciting. You potentially benefit from organic platform discoverability and can test new accounts without a fully external reach apparatus.
02.Existing OnlyFans agency with 3+ accounts
Consider Maloum in parallel for new accounts. Keep your existing OnlyFans accounts, build new ones on Maloum and compare the results after 60 days.
03.Creator with international social media reach
OnlyFans can be especially sensible when your creator has a strong international presence that you want to convert into subscriptions and chat revenue.
04.Agency with a trained chatter team
A strong chatter team can perform on both platforms. What's decisive is less the myth around the platform, but rather how well your process, your pricing and your personalization are dialed in.
UserFlow CRM: The tool that shows you where your revenue is
Whether you work on Maloum or OnlyFans, without tracking you don't know what your chatters really produce. UserFlow CRM was built to give Maloum agencies exactly this transparency.
You see in real time: Which PPVs were sent? Which were bought? Which chatter has which buy rate? How much has a fan already spent? These are the numbers on which you base real decisions.
PPV TrackingBuy rates per chatter in real time
See immediately who on your team really converts, and who drags the buy rate down. No more manual analysis.
Fan SegmentingEach fan's total spending at a glance
Direct access to every fan's spending history, so your chatter sets the right PPV price. Every time.
Fan InfoNotes and preferences right in the chat
Everything a chatter needs for a personalized PPV, right in the conversation window, without switching apps.
All ChatsMaloum chats centralized in the CRM
All fan conversations in one interface, with fan data always in view. No more switching between tabs and apps.
TranslatorInternational chatters without quality loss
English-speaking chatter, German fan, no problem. The integrated translator keeps the personalization intact.
LeaderboardChatter ranking by buy rate
Who on your team has the best PPV buy rate? The leaderboard shows it, and creates the right kind of competition within the team.
The first CRM built for Maloum.
UserFlow CRM is in its final development phase. Sign up for the waitlist, the first to join get early access and special launch conditions.
Ready to put this to work in your agency?
CRM, Bot and Translator in one tool – built for Maloum and 4Based agencies. Start now for free, no risk.
Frequently asked questions about the platform comparison
Is Maloum or OnlyFans better for agencies?
There's no blanket answer. For the German-speaking market, Maloum can be interesting due to its positioning, while OnlyFans remains extremely relevant internationally. In the end, what's decisive is not just the platform itself, but how strong your creator, your chatter team and your marketing are.
How high is the commission on Maloum vs. OnlyFans?
Both OnlyFans and Maloum keep 20% of the creator revenue. For agencies, therefore, the platform commission is not the decisive difference, but rather how much revenue is actually generated per fan.
Can you use the same agency strategy on both platforms?
Not entirely. Both platforms have overlaps, above all because chat plays an important role on both. Nevertheless, target audiences, market environment and growth paths differ, so an adapted strategy usually makes more sense than a rigid 1:1 copy.
Is OnlyFans still worth it for new agencies?
Yes, OnlyFans can still be worth it, above all internationally or when reach already exists. At the same time, Maloum can be exciting for some agencies in the DACH region. The better choice depends on the setup, market and creator profile.
Which platform has better fan quality for PPV revenue?
That can't be pinned to one platform across the board. On both Maloum and OnlyFans, chat can be strongly monetized. What's decisive are creator brand, chatter quality, pricing and target audience, not just the platform name.
Should I move my existing OnlyFans agency to Maloum?
No immediate move needed. Keep your running accounts on OnlyFans, but build new accounts on Maloum and compare the numbers after 60 days. Let the data make the decision, not platform loyalty.
